DENNIS KIRK’s GIFT CARD experience

I redesigned the end-to-end Dennis Kirk gift card purchase flow, including the landing page and all connected supporting pages, to create a clearer and more intuitive buying experience. The redesign focused on reducing friction, improving visual hierarchy, and simplifying decision-making as users move from entry to purchase. By clearly communicating gift card options, strengthening calls to action, and maintaining consistent brand alignment, the updated flow guides users confidently through each step and supports a more conversion-focused experience.

Check out the live landing & supporting page(s): https://www.denniskirk.com/giftcard

Duration: 6 weeks

Role & Responsibilities: UX Design & UI Design