Hennigan’s

Overview

Hennigan’s (fictional) is an elegant and heritage-rich non-alcoholic beer and wine brand inspired by the serene landscapes of the Irish countryside. Rooted in tradition yet crafted for modern tastes, Hennigan’s offers a sophisticated alternative for those who cherish social connections over drinks but prefer to stay alcohol-free. Our beverages blend fresh fruit juices, syrups, creams, herbs, and spices, as well as premium non-alcoholic spirits, to create memorable and indulgent experiences. More than just a drink, Hennigan’s represents inclusivity, craftsmanship, and the joy of savoring life’s finest moments—one sip at a time.

My Role

Through extensive market and product research, I developed a refined brand identity and packaging design for Hennigan’s, ensuring it reflects both heritage and innovation. I explored colors, typography, and layout to create a sophisticated yet inviting aesthetic that appeals to a discerning audience.

Results

I successfully designed a high-end packaging concept that embodies the brand’s rich history while embracing modern sensibilities. Additionally, I created product mock-ups, including bottle designs and potential in-store displays, to showcase the full transformation of Hennigan’s into a must-have non-alcoholic beverage brand.

Audience

Age Demographic: 18-50

Income: Moderate income