Madewell
Madewell is a renowned clothing and lifestyle brand, celebrated for its timeless and effortless styles, particularly in denim. The brand offers an array of high-quality products, including jeans, tops, dresses, shoes, and accessories, with a strong focus on craftsmanship and sustainability. Madewell caters to individuals who value versatile, comfortable fashion that strikes the perfect balance between casual and polished.
For this case study, my team and I set out to design and develop a service-oriented application aimed at enhancing the in-store shopping experience for Madewell customers. Our goal was to create a seamless, intuitive tool that not only aligns with Madewell’s brand identity but also elevates customer engagement and convenience.
DESIGN PROCESS
MARKET RESEARCH
Market Research
My team members and I researched retail companies using kiosks in dressing rooms to guide our tablet assistant design, identifying key features to include. We also reviewed Madewell’s app and website for layout inspiration. Finally, we gathered 21 survey responses from a diverse group via a Google Forms survey shared on Elle’s Instagram story.
Lo-fi Prototypes
Moodboard
61.9% of users say they use dressing rooms only once every few months
52.4% of users ranked their general dressing room experience a 3/5
61.9% of users have encountered difficulties requesting new items from a dressing room
Key Insights
Infrequent dressing room use
Mediocre satisfaction
Difficulties requesting assistance
Lighting and privacy are important, but not a primary concern
Feedback emphasized the need for better customer-employee interactions.
2. IDEATION
Key Insights
3. PROTOTYPES
Brand Identity
Mid-Fi Prototype
Duration: 10 weeks
Team members: Martha Vaughan, Haley Vokaty, Elle Smarzinski
Role & Responsibilities: UX Design & UI Design
FINAL PROTOTYPE
