DENNIS KIRK’S AFFILIATE PROGRam

overview

Role: UX/UI Designer
Team: Social Media Manager, Marketing
Platform: Web (Affiliate Landing Page)
Timeline: 2 weeks
Goal: Drive affiliate sign-ups and clearly communicate program value

Check out the live landing page: https://www.denniskirk.com/affiliates

the problem

Problem Statement:
Dennis Kirk was launching a new Affiliate Program, but lacked a dedicated experience that clearly explained the program, built trust with creators,and guided users through the Impact sign-up process without friction.

Key Challenges:

  • No existing affiliate-specific landing page

  • Users unfamiliar with Impact or affiliate programs

  • Need to balance brand trust with creator-focused messaging

  • Minimize confusion and drop-off during sign-up

goals

Primary Goals:

  • Increase affiliate program sign-ups

  • Clearly communicate benefits and commission structure

  • Guide users seamlessly to Impact registration

UX Success Indicators:

  • Clear “how it works” comprehension

  • Strong CTA visibility

  • Trust-building through brand tone and transparency

target audience

Primary Audience:

  • Riders

  • Content creators

  • Influencers in the powersports space

User Needs:

  • Quick understanding of “What’s in it for me?”

  • Simple explanation of how to get started

  • Confidence that Dennis Kirk is a reputable partner

  • Clear next steps after applying

Information Architecture, UX/ui Decisions & Strategy

UX Decisions:

  • Prioritized scannability with short sections and clear headers

  • Front-loaded benefits to hook creators quickly

  • Used progressive disclosure to explain Impact only when necessary

  • Reduced form anxiety by pushing users to Impact instead of embedding a long form

UI Approach:

  • Aligned with Dennis Kirk’s existing brand system

  • Bold, high-contrast CTAs for conversion

  • Clean layout to feel trustworthy and professional

  • Visual rhythm that supports long-form scrolling

full web PROTOTYPE