DENNIS KIRK’S blog

overview

Role: UX/UI Designer
Team: Third-Party front end developer, Marketing
Platform: Web (Affiliate Landing Page)
Timeline: 8 weeks
Goal: Redesign the Dennis Kirk blog to create a more accessible, efficient, and modern user experience that better serves powersports enthusiasts while aligning with the brand’s evolving digital presence.

Check out the live landing page: https://www.denniskirk.com/blog/

the problem

Problem Statement:
The blog design had not evolved alongside the broader Dennis Kirk brand. Its visual presentation, navigation structure, and accessibility standards no longer aligned with modern UX best practices, creating an opportunity to improve clarity, consistency, and overall user experience.

Key Challenges:

  • The layout felt visually dated and inconsistent with the current brand.

  • Navigation made it difficult for users to quickly find relevant content.

  • Content hierarchy lacked clarity, reducing scannability.

  • Accessibility best practices were not fully implemented.

  • The overall experience did not reflect the quality and authority of the Dennis Kirk brand

goals

Primary Goals:

  • Improve usability through simplified navigation and clearer content hierarchy

  • Modernize the visual design to better reflect current brand standards

  • Increase accessibility and mobile responsiveness across devices

UX Success Indicators:

  • Clear, scannable content structure that supports fast information discovery

  • Strong visual consistency and improved readability across breakpoints

  • Reduced friction in navigation and a seamless cross-device experience

target audience

Primary Audience:

  • Motorcycle and powersports enthusiasts

  • New or first-time riders researching gear and safety

  • Shoppers comparing products before purchase

  • Existing customers seeking ongoing support and expertise

User Needs:

  • Quick, scannable information

  • Reliable, expert-backed content

  • Easy content discovery

  • Mobile-friendly experience

  • Clear path to action

MARKET RESEARCH

UX Decisions:

  • Prioritized scannability with short sections and clear headers

  • Front-loaded benefits to hook creators quickly

  • Used progressive disclosure to explain Impact only when necessary

  • Reduced form anxiety by pushing users to Impact instead of embedding a long form

UI Approach:

  • Aligned with Dennis Kirk’s existing brand system

  • Bold, high-contrast CTAs for conversion

  • Clean layout to feel trustworthy and professional

  • Visual rhythm that supports long-form scrolling